I say its great,
Imagine you laid out ni on 1million, for the "fastest production car in the world" and then it gets beaten, You would look to your manufacturer to reclaim its title, as you now own the "second fastest production car in the world". Even tho bugatti know 99% of its customers would never go anywhere the limit, they are aware customers are going to turn to them for a reply.
I think its great customer service, and also very important to them as a company. They have raised the bar by alot and their customers must be happy again.